How Video Marketing Can help your business
Video marketing was once a luxury reserved for large companies with sky high budgets, but technology has made it easier for anyone to make high-quality videos with relatively inexpensive gear. The...
View ArticleKenya TV Ratings from April-June 2015 – ( Courtesy of Geopoll)
Citizen had the highest tv ratings during Q2 in prime time. Citizen maintains sustained high ratings during this time while KTN and NTV experience smaller peaks when they air the news at 19:00 and...
View ArticleLast Week in Digital
Things get ugly for Uber in France and uglier for Reddit everywhere, Twitter chats go out of control, Facebook expands its ad revenue model for video, Americans are furious with marketers, former...
View ArticleHere’s what happened in digital media last week
BBC news may go digital-only, trying to explain Twitter, no more Likes, Google jumps into ridesharing, Uber puts up a fight, Ira Glass proves podcasting is working, get on board with Slideshare, the...
View ArticleThinking of eliminating print advertising ? – Not so fast
From digital video to social media to programmatic buying, advertising and media buys have clearly come to rely on digital. Over the years digital has proven to be a less expensive way to reach...
View ArticleHow to buy media for Luxury brands
Do higher income consumers make purchase decisions differently than the average consumer? How do they find out about new products? How much research is involved in making the decision to make a...
View ArticleWhat is the future of radio in a digital world
The evolution of entertainment and new ways to access information have left the medium of radio with an uncertain future. Radio today As it stands, radio is in a healthy condition. According to UNESCO,...
View Article6 Ways Print Media has an advantage over Digital Advertising
Though magazines and newspapers are printed, it’s digital that’s getting most of the ink. News coverage of emerging online advertising platforms and changing consumer demands influence the investment...
View ArticleHere’s what happened in digital media this week
A new Pew study on getting news from social networks, the Reddit soap opera continues, Amazon Primes the pump, Google on the search for an SEO leader, Facebook gets serious about ecommerce, NASA turns...
View ArticleLast Week in Digital
An amazing week for Amazon, an unfaithful tech wizard at Ashley Madison, a real-life remote control causes Fiat Chrysler to issue a software update, mergers and acquisitions in the telecommunications,...
View ArticleReal losers in the Digital Age – TV
Everyone knows money is leaving traditional media for new media. But just how much money was being shifted and exactly where it was coming from has not been clear, until now. In a new study, ad...
View ArticleLast week in Digital
A dentist and the Internet claim their latest victims, the rise of BuzzFeed TV, few brands are prepared for moments of intent, Twitter doesn’t get Periscope, Facebook aims to monetize its messaging...
View ArticleKenya TV Ratings from April-June 2015 – ( Courtesy of Geopoll)
Citizen had the highest tv ratings during Q2 in prime time. Citizen maintains sustained high ratings during this time while KTN and NTV experience smaller peaks when they air the news at 19:00 and...
View ArticleThis week’s top movies, songs and books – Global
At the box office over the weekend ended Sept. 13, “The Perfect Guy” opened No. 1 at the box office with $26.7 million in ticket sales. “The Visit” debuted at No. 2 with $25.7 million. In DVD rentals...
View ArticleBinge viewing can kill you.
Go figure: Watching 25 straight episodes of “Breaking Bad” may not be good for your health. A study this summer from the Japanese government tied extensive TV viewing to fatal pulmonary embolism, and...
View ArticleCoca Cola launches new marketing campaign
Marking a significant shift in its marketing strategy, Coca-Cola yesterday announced that for the first time, all Coke Trademark brands will be united in one global creative campaign: “Taste the...
View ArticleNike targets aspirational women with first ever scripted YouTube series
Sportswear brand Nike is seeking to draw more women to the fold with the debut of its first ever scripted video campaign – ‘Better for It’. The eight episode series follows sisters Margot and Lily, who...
View ArticleThe top 10 superbowl commercials of all time
What does it take to become a legend? Each year, as Game Day approaches, preparations are made, moves rehearsed, strategies reviewed and millions of dollars spent. All in the hopes of achieving Super...
View ArticleAll the ads that ran during the Superbowl 2016
Super Bowl 50 was another advertising bonanza, with 30-second spots fetching as much as $5 million a piece.The main advertising formula for this year’s Super Bowl pretty much boiled down to three...
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